Sho Fairy Inbound Marketing Strategy (Part II)

How does Sho Fairy follow up?

One way that our Sho Fairy team will follow up to potential and current customers will be done via email. This will help us ensure we are moving them to the “close” phase as best as we can. This is the third step in the attack, convert, close and delight process that encompases inbound marketing. Three examples of these emails are:

• Email One:

Hello There!

We would just like to thank you for your recent interest in Sho Fairy via our 10% off discount code email requirement! Your code is H4569 and we hope you find lots of great styles that you love. If you need any help or have any questions along the way, please email customer service at shofairy@customerservice.com.

Have a wonderful day,

Sho Fairy Team 

• Email Two:

Welcome to Sho Fairy!

We would like to thank you for your recent interest in Sho Fairy. We are

excited for you to see all of our amazing styles and products! To help you

started, use the code below to qualify for FREE SHIPPING with no minimum. Enjoy shopping and have a great day!

Free shipping code: Y781K

Thanks again,

Sho Fairy Team

• Email Three

Hello There!

We would like to thank you for your recent interest in Sho Fairy and would like to thank you with a 10% discount on your future purchase. Follow the code below to gain access and find your new favorite pair of shoes! For any questions or concerns, please contact our customer service team at shofairy@customerservice.com.

Discount Code:YB837

Thanks!

Sho Fairy Team

A Second Content Offer

Attracting, converting, closing, and delighting are four important parts of our inbound marketing strategy and our second content offers deals with the last two steps. It will be a download in the form of an infographic. These are great tools because they are shareable and visually appealing. Shareability is important because over 3 billion people worldwide use social media each month giving us the opportunity to spread our content.  Infographics have also been known to grow traffic to companies as long as you tailor them to your audience, keep it simple, and provide the reader with quality value. 

Our second content offer will focus on informing and exposing the readers to our products and showing them quickly and interestingly how our shoes look, feel and help. This will be important in catching their attention and future engagement. Hopefully if our infographic is done right, they will even want to share it with other people who could become potential customers. A potential call to action could be, “Look at what new shoes we have for you!” A supportive text could be, “With the new summer season quickly approaching, come check out our new styles and shoes! There is something perfect for every occasion, and we can’t wait for you to see.” It will be important that our content is extremely personalized to give the reader a personal feel that will ultimately create a connection to our brand. This will help engage the reader and push them to hopefully the point of sale which is the ultimate goal of our strategy.