Analyzing others to better Sho Fairy

Coca-Cola Contour Digital Campaign Case Study

In this case study, it discussed the value of the quantum theory of happiness. This is the simple science behind happiness and its spread. When you make others happy, you experience the same response of increasing your own happiness as well. Here, Coca-Cola introduced this phenomenon to its network of customers. One way that Sho Fairy can replicate this method is by making the shopping experience more fun. One way we can do this is by creating a fun sound and logo attached to when the user drops a new product into their shopping cart. Also, when their curser is present on our website it will look like a little fairy wand instead of the typical arrow. This will help the user feel more engaged and notice what they are doing. Coca-Cola also found people who were online spreading happiness. One way that we can do the same is by utilizing fun hashtags, so we can easily identify who is talking about us and also track this data. It also discussed the value of personalizing messages to the consumer. We can learn from this by creating beautiful packaging that the customer will receive when they buy our shoes. For instance, we can attach a nice note thanking them by name for their purchase along with a short message. Coca-Cola also talked about the value of influencers. In the past blog, we identified potential influencers who would be helpful to work on with our social media campaign. We will continue to use them and their platform to spread the word about our work to their trusted follower base.

Google Marketing Platform: Adidas Case Study

This case study focused on how Adidas is centered around working collaboratively so they are all closely integrated. At Sho Fairy we will follow a similar structure where we take part in weekly meetings with all of the departments, so everyone can easily communicate, work together, learn where everyone is and what they are working on. This case also discussed the importance of data now that the consumer journey is no longer linear. This will help companies identify when consumers will come into contact with your message. To utilize this knowledge with our own company, Sho Fairy will also use data to gain insights of our own about the market and customers. One tool we can use to our advantage is google analytics, this will allow us to more easily track our data to use in real time. Doing this, gives us the ability to track social media and messaging so we can better reach our customers.

SMALL BUT MIGHTY: A Fully Integrated Digital Campaign

In this case study, it talked about how KIA developed a campaign centered around promoting their new car by focusing on its key features of design. One tool that the company used to gain attention was to show the car from a cat’s perspective. It used a real video show each of the car’s angles on its website. One way Sho Fairy can do this is by providing a 360 degree video of each pair of our shoe being worn so that customers can really see what it would look like on them. This campaign also utilized social media, which Sho Fairy will also plan on doing so that we can gain as much exposure as possible. This case study also discussed the value of the app that was created. Sho Fairy will also work on producing an app to make the customers shopping experience easier and faster.

5 Social Media Campaign Examples from Big Brands You Want to Be in 2018

This study talked about how social media campaigns become effective. This happens when they promote a product or service, build brand awareness and create a sense of community. At Sho Fairy, our goals will be the same as these ones. It also talked about how creating sharable content is a large part of maximizing success. This means that we will also work to create fun and unique hashtags, and eye-catching pictures or graphics. After listening to this study, Sho Fairy can also learn from this by creating a fun hashtag campaign that customers can take part in. For example, the hashtag will be, “#sparklelikeme.” Here, customers can post pictures of themselves wearing our shoes that will be featured on our social media pages and website. However, by participating they will also be entered to win prizes like discounts, free shoes or other promotional offers. All of these insights will help Sho Fairy’s social media become more effective.