About Sho Fairy and How it Stands Apart

Who are the working pixies at Sho Fairy and how can they help you?

Sho Fairy was founded in 2019 and is unique in the diverse world of women’s footwear. This is due to our founder’s goals when they started this company. Kimberly Verduzco, Chief Marketing Director, suffered multiple knee injuries as a teenager and grew up without access to fashionable footwear that had a low heel to fit her dreams and health needs. The struggles that she endured while trying to express herself through her footwear inspired her to solve this issue. She was able to identify a problem in this huge industry and she knew she needed to help make a change. Her experiences, paired with the assembly of a strong team at Sho Fairy, has given her the valuable insights needed to bring this company to life. This has pushed this company to make a real difference in the lives of underrepresented groups of women who don’t fall in line with typical beauty standards. These women clearly deserved more and she always knew in her heart that she was not alone, and neither are you.

Our focus is concentrated on tailoring customers’ wildest shoe dreams to fit a wider range of women’s needs when shopping for different heel heights and styles. We truly realize the awful stereotype that short heels have. The perception is that they are all:

• Plain 
• Ugly 
• Only meant for a specific type of customer

While on the other hand, it is believed by many people that high heels are only worn:

• To gain a sexual appeal 
• To attract attention
• Increase sexism

As women, we all know that this is simply not the case. At Sho Fairy, we hear, see and understand you and your dreams. Sho Fairy’s main goal is focused on crushing the status quo of the height of your heels by expanding our selection to provide both inclusive, affordable, and fashionable styles at with the most options in your preferred heel height. Our styles extended over the widest variety of heels and heights that are created with the most diverse styles at any height to work with any individual’s needs.

Our competitors may suffer under the common belief that short or tall heels are made for only one specific type of woman. Here at Sho Fairy, we know that this is simply not the case. We have worked to identify a clear need for stylish short heels among working, injured, or practical women. Our staff at Sho Fairy also sees that high heels serve as a way for women to further their own self-expression, be comfortable, have fun or even try something new. Sho Fairy’s digital marketing strategy will fight hard to change this wrong and discriminatory status among our society and also within the shoe industry. This is the driving force that has pushed our team to center our focus on combining the needs of all of our customers by providing the largest range of unique heel heights that don’t hurt your wallet. 

This is why our mission is dedicated to producing shoes for every:

• Need
• Mood
• Occasion 
• Season

We believe in spreading beauty and inclusivity to all women by helping them distinctively express themselves while also feeling their best in our high-quality and special products. We continue to strive to express these underrepresented individuals by creating, developing, and manufacturing our unique and affordable designs that are the perfect addition to your closet.